A look at how Boraie development has been redefining luxury living in New Brunswick

When Omar Boraie established his real estate company in 1972, his sole aim was to rebuild New Jersey starting with New Brunswick. His dream to be precise, was to come up with luxury condos as well as modern office buildings in the city. Back then, most people dismissed his dream as insane and impossible, because New Brunswick was considered an unsafe area.

A dream faced by negativity comes true

He, however, did not let this negativity deter him from pursuing his vision, and being a man with natural entrepreneurial instincts, Omar knew that this was a risky area, but one that would amass him a fortune in future. His company’s first project was the development of the Albany street plaza Towers I and II, which occupied 25,000 square feet. It gave residents of New Brunswick and its surroundings a modern commercial space to carry out corporate activities.

The success of these towers saw people believe in him and more than three decades later, Omar Boraie through Boraie development has completely transformed the city, and changed the negative perception that people had towards New Brunswick to a positive one.

Today, Boraie development has been the force behind some of the most notable projects of the city, the most recent one being the 33 stories apartments known as the Aspire. This project incorporated modern features, a factor that saw it get sold out within two months after its launch.

About the Aspire Apartments

They are situated conveniently, a few blocks away from the New Brunswick train station, and a few meters away from the Robert Wood Johnson Hospital and Rutgers University. These apartments are surrounded by some of the most notable resorts, nightclubs and shopping joints in the city, making it even more convenient.

Apart from its prime location, the interior designs of each of the 238 units as well as the amenities and policies are even more appealing. For instance, each unit features an expansive studio room with oversized windows for natural lighting. The living room boasts beautiful hardwood floors, while the kitchen features the famed quartz countertops and high-quality stainless steel appliances. The bedrooms are well carpeted while the bathrooms are equipped with unique glass shower stalls.

Occupants can also get access to a private terrace or balcony overlooking either the beautiful city, the Raritan River or the Johnson Park at their request. They can also enjoy high-speed WI-FI as well as cable. Other features include a 24/7 guarded lobby, a rooftop garden, a play area for kids, a club exclusively established for its residents, a modern gym and 10,000 square feet of retail space.

Looking at the aspire and many other projects that Boraie development has brought to life such as the Shaq towers in Newark which it developed in conjunction with famed NBA player Shaquille O’Neal, there is no doubt that Omar Boraie is living his dream.

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