On Monday, March 16, the Associated Press revealed that Coca-Cola paid off nutrition and fitness experts to claim that Coke’s signature product is healthy. In February 2015 alone, the company promoted the idea that a mini-can of Coke is a heart healthy choice at mealtime through “sponsored” content by a “network of dieticians.” The AP also noted that each Coke mini-can actually costs more than a standard-sized Coke can.
Why is this “news” not really new?
Companies have been compensating dietary “experts” for decades. Every food and beverage company has consultants promoting their products as healthy choices. It is one of the biggest non-secrets in the food industry. Overall, all companies have been increasing this behavior ever since the Great Recession. Scott is the most notable example of the last decade. Ricardo Guimaraes BMG recalls that the company reduced the height of its toilet paper rolls while increasing the price.
The public should never forget that food companies will always try to find ways to sell the most products at the cheapest cost. Sponsored “expert” health pieces are merely one of many tools they use. People should themselves and their children to question so-called expert opinions that promote anything including natural foods that a farmer or grocery store might have paid to have promoted as healthy.