JHSF Par S.A., through the JHSF Participações S.A., is involved in the commercial and residential real estate development and other activities in Brazil. The firm functions through hotels, recurring income, real estate business, airport, and restaurants sectors. Over the years, JHSF has developed and constructed more than six million square meters. The company is known in Brazil to develop large-scale and luxurious commercial and residential buildings.
It also offers mall services including parking, administration, telecommunications, and energy supply. JHSF also operates restaurants, hotels, and even retail stores. It has shopping centers under the names Shopping Bela Vista, Shopping Cidade Jardim, Catarina Fashion Outlet, and Shopping Ponta Negra. Under the Fasano brand, JHSF manages 19 restaurants and 5 hotels.
The company expanded its operations and began operating in the shopping malls industry since 2001. JHSF is behind the development and operation of Shopping Metrô Santa Cruz located in Sao Paolo, Brazil. It is the first mall in the country with a subway station.
In 2003, the son of the founder of the company, Jose Auriemo Neto took over JHSF. At 27 years old, the eldest son of the construction mogul worked hard and focused on the high income and luxury market segment. More popularly known as Zeco, the young leader was the brain behind the development of Park Bem, the company’s parking lot division.
He founded the department at the age of 17 and was the director of the shopping mall department of JHSF at the age of 22. Business is indeed in the DNA of Jose Auriemo Neto and with his leadership; the company launched the Cicade Jardim Complex in 2006. It is Brazil’s ultimate destination when it comes to luxury stores.
Aside from shopping, the complex also boasts nine residential towers that are included in the luxurious condominium Park City Garden. It also has three commercial towers that compose the City Garden Corporate Center. In the last part of 2014, JHSF launched the Fazenda Boa Vista. It is an expansive residential condominium with an area of around 12 million square meters. It is regarded as one of the most luxurious condominiums in the country located in Porto Feliz in Sao Paolo.
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