In the corporate world, advertising is widely believed to be the soul of business. This maxim has is often used interchangeably with another one, which states that content is the backbone of business. Each passing day, more companies come up with ways of marketing their content. More often than less, content marketing is accompanied by inbound marketing. However, many entrepreneurs expect quick results whenever they launch an advertisement campaign. There is need to first understand the concepts of inbound marketing and content marketing.
Demystifying Inbound Marketing and Content Marketing
Mullen Lowe Brasil founder and CEO, Jose Borghi states that inbound marketing is simply a business strategy that seeks to attract the audience by delivering products and services that solve a prevailing problem. Simply put, inbound marketing involves the delivery of relevant content to the audience. It is through such a high level of commitment that a brand can easily gain market leadership in its field, and customer trust.
On the other hand, content marketing mainly involves propping up content that has been delivered by inbound marketing strategies. Mr. Borghi advises companies to be careful as far as the formulation of these marketing strategies is concerned. Many entrepreneurs get excited by the prospect of getting more clients. This often makes them formulate poorly planned strategies that fail in the end. This highlights the importance of evaluating all concepts, and having an understanding of the market.
How to Formulate a Marketing Strategy
The advertising guru advises marketers to be smart when coming up with inbound and content marketing strategies. It is important to understand that any content that will be published on websites, blogs, and social media pages will either earn a company points, or make it lose its reputation.
The content should not only be interesting but also market oriented. This will go a long way in improving SEO optimization. The CEO of Lowe Mullen Brazil similarly points out that there is great importance in disclosing the content and material in numerous areas since it boosts the perceptibility of a firm.
About Jose Borghi
Jose Borghi is regarded as the most successful entrepreneurs in the Brazilian ad scene. As an advertiser, he is credited with the creation of advertisements that captured the imagination of the entire nation. His most prolific work is Mammals Parmalat, a feature film featuring children dressed like animals. The ad was meant to increase public participation in wildlife conservation. It was a major hit among Brazilians, and helped establish Mullen Lowe as the go-to Brazilian ad agency.