Social Media Advertisement Tips by Lori Senecal

Lori Senecal shares different ways on how to advertise effectively. According to her, a company is supposed to achieve three primary results when it comes to marketing campaigns. For starters, Lori notes that the message should be well targeted, the message should be understandable to the audience, and it should inspire the audience to act. In modern marketing, this can be achieved through a mixture of visual images and social media marketing. Lori gives her contribution on how Facebook can be used for advertisement to attain the marketing goals. She views that besides marketing firms focusing on the picture trending in the ad, they should also consider how they advertise on Facebook. She has the view that the companies need to grow their likes, obtain more exposure on the news feed of users and optimize reach.


For advertisers to maximize advertising platforms like Facebook, they need to come up with an organized marketing approach. Advertisers can achieve this by ensuring that the approach is unified. According to Senecal, small businesses have an advantage on this strategy as they are flexible. According to the research, video posts on social media sites like Twitter and Facebook receive three times more attention as compared to regular posts. Thus, it is good for companies to establish their video presence when it comes to an advertisement on social media.


Lori Senecal, she is the CEO for CP+B. As the CEO, she oversees the global growth and expansion, manages the firm and growth of the agency globally. Lori Senecal joined the organization in 2015, and she has been able to make a tremendous impact on both business and culture of the agency. Her leadership and intense focus have helped the organization to develop and grow to international levels. CP+B was recognized as creative innovators of the year 2016. They said that companies should be keen on Senecal together with four other companies.


Lori Senecal had managed to boost the revenue of CP+B by 21% from the time she became the CEO in 2015. She says that creativity is not just only a talent but a behavior. Recently, she came up with approaches that personify her efforts, which include Kraft Mac & Cheese, Letgo, and NBA2k.



Jose Borghi: The Drawbacks of Inbound and Content Marketing

In the corporate world, advertising is widely believed to be the soul of business. This maxim has is often used interchangeably with another one, which states that content is the backbone of business. Each passing day, more companies come up with ways of marketing their content. More often than less, content marketing is accompanied by inbound marketing. However, many entrepreneurs expect quick results whenever they launch an advertisement campaign. There is need to first understand the concepts of inbound marketing and content marketing.

Demystifying Inbound Marketing and Content Marketing

Mullen Lowe Brasil founder and CEO, Jose Borghi states that inbound marketing is simply a business strategy that seeks to attract the audience by delivering products and services that solve a prevailing problem. Simply put, inbound marketing involves the delivery of relevant content to the audience. It is through such a high level of commitment that a brand can easily gain market leadership in its field, and customer trust.

On the other hand, content marketing mainly involves propping up content that has been delivered by inbound marketing strategies. Mr. Borghi advises companies to be careful as far as the formulation of these marketing strategies is concerned. Many entrepreneurs get excited by the prospect of getting more clients. This often makes them formulate poorly planned strategies that fail in the end. This highlights the importance of evaluating all concepts, and having an understanding of the market.

How to Formulate a Marketing Strategy

The advertising guru advises marketers to be smart when coming up with inbound and content marketing strategies. It is important to understand that any content that will be published on websites, blogs, and social media pages will either earn a company points, or make it lose its reputation.

The content should not only be interesting but also market oriented. This will go a long way in improving SEO optimization. The CEO of Lowe Mullen Brazil similarly points out that there is great importance in disclosing the content and material in numerous areas since it boosts the perceptibility of a firm.

About Jose Borghi

Jose Borghi is regarded as the most successful entrepreneurs in the Brazilian ad scene. As an advertiser, he is credited with the creation of advertisements that captured the imagination of the entire nation. His most prolific work is Mammals Parmalat, a feature film featuring children dressed like animals. The ad was meant to increase public participation in wildlife conservation. It was a major hit among Brazilians, and helped establish Mullen Lowe as the go-to Brazilian ad agency.


José Borghi – Shining Star Of Brazilian Advertising World

José Borghi is the name to reckon with in the business of publicity and advertising, and his career spanning over 25 years has seen him achieving some remarkable milestones. These achievements include getting prestigious prizes like ‘Most Awarded Copywriter’ by the Archive Magazine (1999), bagging 15 awards in Abril Awards, 13 Lions in Cannes, 11 Awards in New York Festival, 7 Awards in London Festival, 10 Awards in Clio and 10 Awards in One Show.

After completing his bachelor’s in Publicity and Advertising from PUC-Campinas, one of the most prestigious institutions in Brasil, Jose started his career by joining Standard Ogilvy in 1989. Going forward he worked with various marketing and advertising agencies, such as Talent, DM9/DDB and FCB. While working for these Ad agencies, he developed close relationship with other marketing talent, Erh Ray, with whom he worked on numerous benchmark and highly successful local and international projects, including for Parmalats, Mamiferos, Carlinhos, Honda, Volvo, Philips, Electrolux, Journal Da Tarde, Microsoft, and many others.

In 2001, due to his experience and chain of accomplishments in the field of marketing, publicity and advertising, he was given the position of President as well as Creative Director at Leo Burnett. During his tenure at Leo Burnett, he strategically handled various important projects, including that of Bank Boston and Frescarini. His Brazilian advertising campaign for Fiat during the same time helped Fiat become the market leader in Brazil, for the first time ever, and helped the company increase their sales and revenue manifolds.

Soon after, José Borghi along with Erh Ray, founded BorghiErh Creative Intelligence agency, which in 2006 merged with internationally acclaimed advertising agency Lowe, where Jose Borghi assumed the position of company’s CEO. In 2012, he was awarded exclusive chairmanship of Borghi/Lowe, which is now rebranded as Mullen Lowe Brazil, due to the recent merge of the company with US Ad Agency Mullen. Currently, José Borghi is the co-CEO of the MullenLowe Brasil Group along with Andre Gomes.

José Borghi’s advertising career is an inspiring example for many young aspirants, who are looking to make a mark in the publicity and advertising world. Many of his advertising campaigns have become case studies, which are being followed to help the new generation advertising professionals develop innovative campaigns and understand the dynamics of ever evolving advertising world.