Dan Bethelmy-Rada is Global Brand President for Matrix and Biolage L’Oreal Professional Products Division. He and his team recently made the U.S. launch of R.A.W., a line of all-natural and sustainable haircare products.
During the creation phase, Dan Bethelmy-Rada and his team recognized that the new range would have to meet consumer demand for products with minimal environmental impact and all-natural ingredients. The team met obstacles as it sought to make every aspect of R.A.W. products meet that criteria. Despite the difficulties, R.A.W. products are environmentally friendly from every standpoint, which includes formulation, packaging, and manufacturing.
One of the challenges that Dan Bethelmy-Rada’s team faced was sourcing uncontaminated clay. The difficulty was so great that the decision was made to delay the line’s launch date so that the commitment to quality, all-natural ingredients could be maintained by finding a proper clay.
Another challenge was the expense of doing the research to make sure every phase of the process met standards for sustainability, naturalness, and L’Oréal quality. The final product price reflects the research costs.
After overcoming challenges to create R.A.W., the next phase of the process was making consumers and haircare professionals aware of R.A.W.’s philosophy. Dan Bethelmy-Rada and his team used a two-pronged approach to accomplish that goal. One approach was to educate hairdressers in over 700 U.S. salons in sustainability practices. The training program gave stylists practical tips to conduct their daily business in a sustainable way.
The other method for raising awareness was to debut the #LiveRaw online marketing campaign. It features a mix of product testimonials and education on sustainable living on Instagram and YouTube. Dan Bethelmy-Rada is pleased that R.A.W. products have received 90 percent positive feedback online and that customers are sharing how impressed they are with the quality of R.A.W. shampoo. The next goal for R.A.W. is to launch the product line in Europe.
Doe Deere has quickly made herself an icon in the world of beauty, and for good reason. Her cosmetic and beauty lines Lime Crime and Poppy Angeloff have been hailed some of the best in the industry, only growing in popularity since originating over a decade ago. With an iconic look and online presence she has made her lines some of the most coveted products available today. Securing her place at the top has been an interesting voyage, proving that the determined can become successful if they find their niche and pursue their dreams.
For women in-the-know, Doe Deere provides a unique take on cosmetics that scoffs at the mass produced alternatives that lack heart and integrity. She dedicated her cosmetics to be made only with the highest quality vegan ingredients and ensured her customers that they all were free from animal cruelty forms of testing. This is far from most all other cosmetic brands, and people took notice. This is why her brands have grown in their popularity among others that are becoming more and more conscious of their carbon footprints they leave upon the world.
Doe Deere’s story is one of success that is unmatched by many others in the fashion world. With one of the highest number of followers on Instagram today, she brings a sense of authenticity by wearing her own makeup and clothing in all her photos. Living in a two-storey Victorian style home in Los Angeles has also made for some truly outstanding backdrops and has served to only grow her following on social media sites. Her pictures tell a story of timelessness and fantasy that captivates viewers in ways that only can be done by the best.
With today’s mindset of abandoning the boring, Lime Crime’s Unicorn Hair dye remains one of the most in demand products to date. With a dream-like approach to outward expression, the statement to be made is clear. Eliminate the limitations and feed the creative being within with all which you have been bestowed.
Trust is one the most important things we have to have in each other as people. Without it civilization would crumble into anarchy and nothing would get done. Though trust is important some may still have fear of what others will do especially when you are helpless or completely reliant on someone’s service. This is the situation that occurs during surgery as patients are depending on the steady hand and medical knowledge of their doctor to do the deed correctly. Well there is one doctor that patients can trust with no issues, and that doctor is Mark Mofid.
Mark Mofid is a plastic surgeon specialist who in recent years has started working heavily in the gluteal augmentation area. This man is over qualified for his job as he attended Harvard University where he graduated Magna Cum laude. A very hard thing to do but he did it and it shows his knowledge of his craft. Bu that’s not all he completed his medical degree, trained in plastic and general surgery, and studied craniofacial research all at the John Hopkins University of Medicine. Currently Mark Mofid is in the san Diego area and is a staff surgeon at several hospitals. His educational and experience in the filed make him good hands to be in.
Mark Mofid not only performs well as a surgeon, but he is now taking steps to improve the entire process of gluteal augmentation surgery. As patients get this type of procedure done they usually come in for either additional work or adjustments to what has already been done. This is not always safe, but some surgeons get blinded by greed and decide to operate anyway at the detriment of the client. Mark Mofid is known for not doing this and puts safety before anything. In fact, he wants to be so safe he has recently created his own upgrade to implants. The older implants tend to not bond well with the patients flesh and is prone to becoming saggy over time. Mofid took years of research and his own money to create these new and improved implants that have superior intramuscular positioning and improved body ratio.
Mark Mofid is serious about his job and takes pride in it. He has dedicated years to researching, learning, and improving, his job and its perimeters. Its safe to say anyone under the care of his knife are fine and should trust this dedicated man.
Jeunesse Global is a company that is breaking boundaries in the beauty industry. Founded in 2009, this brand is making huge gains in the skin care and cosmetology industry in terms of anti aging properties. They believe that all consumers deserve to look and feel their very best, and that youth should not be something you have to give up as the years pass on. Together, they have created unique products that effectively counteract the signs of aging to give you a flawless, youthful look.
One of their highly loved products are the Reserve packets! These small packets pack a hard punch and are easy to take with you on the go. Inside each delicious packet is a strong blend of super-fruits that will provide your body with the antioxidants that it needs to healthily get through the day. The completely natural ingredients in this tasty blend are very healthy for your heart and support high eye function in your body. On top of this, the formula fights daily stress and will keep you feeling great. Finally, your immune system will thank you, as these ingredients focus on strengthening your body’s immunity.
Another great product to try out from Jeunesse Global is their Finiti option. This is a convenient supplement that is easily added to your daily routine! This product is actually their most advanced supplement that they offer to date. This supplement is not only incredibly advanced, but it contains a unique blend of broth fruits and vegetables that are amazing for you and your body’s health. With this combination of powerful and sustenance filled ingredients, your body will be feeling its best. The properties of the veggies and fruits such as Astragalus Root, Pomegranate, and Turmeric will ensure that the health of your body and mind are both in tip top shape for everything that life throws your way.
If you are ready to stop feeling the effects of old age and regain the looks and feeling of your younger self, make sure you stop by Jeunesse Global for all your cosmetic and skincare needs.
Bold colors are almost always in style and with the changing seasons, they are about to make a huge comeback. Metallics and bright colors are big in the beauty industry right now, and thanks to Lime Crime beauty lovers have two big reasons to be excited. Lime Crime announced that they have two exciting new launches coming soon.
The first launch has an expansion to their Diamond Crushers Collection, a top coat lip product that can be worn on its o or over other lip products. Lime Crime made it known that they will be releasing three new metallic inspired shades to this range. The first color is Cleopatra, a rose gold color that is sure to be a favorite by many. The next color is Acid Fairy, this is a holographic color that will be on every trendsetter’s must have list. The last color is Black Unicorn, an “oil-slick hue” color with lots of shimmer, perfect for any beauty risk taker. These three colors are made with the same formula as the others and will be sure to provide long lasting non-drying color.
The second exciting announcement was their release of Unicorn Hair Dye, a line of bold and vibrant non-permanent hair dyes. The only thing better than the name is the fact that these dyes are vegan and cruelty-free. The are made without amonia, perioxide, or bleach, and are actually conditioning to the hair. Bold colors that won’t damage your hair? Unbelievable. The color range allows for so many different options that is sure to allow for some creative hair colors.
With these exviting launches coming up the beauty industry is about to go crazy with all the exciting pops of color. Lime Crime is about to shed a little color on the beauty community with these exciting new launches.http://www.ilovelimecrime.com/