Organizing a Successful Campaign Rally

A successful campaign rally is contingent on multiple points, not the least of which begins with having a structured plan. Another one of the key elements to success is full acknowledgment of the time and effort that will assuredly be involved in a solid campaign. Structuring the time of the rally within the time frame of the campaign is essential.

Planning a successful campaign rally includes devoting attention to location, the appearance of surroundings, the structuring of a great speech, ensuring that there is a great sound system, and the details that accompany each of these respective planning elements. Location is essential to ensuring that press and attendees will have enough room. Choose a location that is easy to find with adequate parking and is not excessively large or small. The ultimate goal would be to fill the area while looking at capacity without overflowing. The visual appearance of surroundings is critical since there will undoubtedly be photos. The speech should include a few key sound bites to repeat and a speech that is concise while hitting all of the major issues. Introductions prior to the speech should be made by a trusted community member. A great sound system is sufficient for the size of the crowd, plus takes into account possible external noises such as the roar of a crowd or potential traffic.

Some of the benefits of rallies include the ability to improve personal name recognition, help inform potential voters about the campaign and convert those who are on the fence, the potential for press coverage, the ability to gain a larger audience for your intended message, and a way to get your voters enthusiastic.

Ensuring that the rally is completed on the proper time schedule is essential to its success. The rally should optimally be conducted two weeks before the schedule vote unless it is being done at the beginning of the campaign to create awareness. Media should be invited and the rally should be well advertised. Remember that rallies can be a fantastic way to recruit new volunteers while individuals are excited about the campaign.

These tips were recommended by NGP VAN, a privately owned progressive software company that has helped major Democratic candidates like Barack Obama and Hillary Clinton.


Read about NGP VAN: