In 2016, Luiz Carlos Trabuco Cappi was named as the Entrepreneur of the year in finance by DINHEIRO Agency. This was as a result of his acquisition of HSBC in 2015, seven years after his election. Prior to that, Luiz Carlos Trabuco Cappi was a clerk at Bradesco. He joined the company immediately after he had completed his higher educations.
Born in the year 1951, Luiz Carlos grew up in Mirilia the city of Bradesco. He then, later on, joined the Faculty of Philosophy, Science and Letters of the University of São Paulo and eventually graduated. In 1969 as his career continued, he was able to become one of the most trusted employees at Bradesco. He was therefore granted a chance to hold the chairmanship of the insurer of Bradesco Group. One of the other major reasons that made him trusted is that Luiz Carlos Trabuco Cappi had been through the company’s strategic areas. This enabled him to become more familiar with the environment as he also went through almost all the hierarchy levels.
Due to these reasons, Luiz Carlos Trabuco Cappi was appointed as the vice president of Bradesco. The council of directors issued the appointment to him upon being impressed by his determinations. Luiz Carlos was to succeed Marcio Cypriano as the fourth president of Bradesco. The decision came long after he had served Bradesco for quite some time and was now starting to age. Furthermore, the status of Bradesco then did not allow presidents over 65 years old. Despite, Cypriano’s last-minute mismanagement to Bradesco, he left the scene with a brilliant performance. According to the sources, he had managed to lift Bradesco’s market value to U.S $ 30 billion far from the previous U.S $ 5 billion in a period of just ten years. Luiz Carlos Trabuco Cappi’s presidency came with a twist that left many wondering. It is known in Bradesco that the process of selecting a president can be a nightmare. For an individual’s name to take the frontline therefore, was an enormous task due to the disputes. Out of the three Bradesco presidents, Amador Aguiar, Lazaro Brandao, and Marcio Cypriano, it is only Luiz Carlos Trabuco Cappi that has had his name take the front line despite the disputes. This, however, did not come easy as it was as a result of Trabuco’s persistence at Bradesco.
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After sometimes as Bradesco’s vice president, Luiz Carlos Trabuco Cappi, come March 2009, became the president of Bradesco. At this time Bradesco had lost its long-term position as the top private sector bank in the financial market. A Brazilian bank, Itau Unibanco had just scooped the position due to the former president’s mismanagement. Luiz Carlos, then, had no other choice but to come up with an alternative that would bring back his bank to the top. For his innovativeness, he first purchased the Brazilian branch of HSBC that enabled great results to Bradesco’s market shares sector. For these reasons, Bradesco’s recovery was an overnight victory. As if this was not enough, Bradesco also won, against Itau Unibanco the branch network, the number of the account holder, and total investment funds.
Secondly, Luiz Carlos Trabuco Cappi had to create a corporate University with determinations to renew his leadership cadres. The process included, giving autonomy to the selected and the interrogation of the other members in order to come up with financial market professionals. Besides, Luiz Carlos Trabuco Cappi’s leadership contributed much to the bank of Bradesco, during his era, the market shares of Bradesco experienced an immense uplift from 23% to 25% of the total premium, while the bank’s profit as from insurer contribution also hiked to 35 % from 26 %. Due to such impressive performance, he has been named as the soul of Bradesco.
Find more about Luiz Carlos Trabuco Cappi: http://bradesco.infoinvest.com.br/relatorios-cvm/ptb/000906/20001231/5/31.12.200.pdf