Desiree Perez a Force to Reckon with In Music Industry

Des Perez is one person in the music production that you can never compete. His competitors also know his might and skills. He has a lot of reputation not only in the US but also worldwide. Tidal has experienced great success over the years and with its app boasting of more than a million members. Tidal deals with the production of well-known and artists who include: Rihanna, TI, Kanye West and Beyonce. These are the best artists and are recognised worldwide.  Check

Tidal suffered a setback when some of its principal executives left for other companies. However, this did not affect Tidal at all, and its success continued as usual. The key personnel behind this achievement is Desiree Perez. Tidal’s main competitor is Cookie. Des is a man feared by everybody including Cookie.

Desiree has a lot of experience in the music production sector. Des has worked for several years in SC Entreprises. Desiree also partners with her husband, Juan Perez, and they work for Roc Nation Sports. Desiree is known as “Boss” by many people due to her fierce character and persistence in what she wants. Desiree Perez is well remembered in the Rihanna Samsung deal. He also played a key role in Beyonce’s stadium tour formation.

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Roc Nation’s success does not only depend on Desiree alone. It includes other people such as Jay Brown, Chaka Pilgrim, Jana Fleischman and TyTy Smith. Tidal’s primary challenge is capital and faces competition from Apple Music and Spotify. However, despite the challenge it has been building its reputation in the streaming industry and in a matter of time, it’s going to be the best.

Desiree Perez is not a stranger to many, and she is married to Juan Perez. Her social life is not an issue in her marriage life, and she can handle them properly without any difficulty.

Desiree was recognised and nominated for his production on: On the Run Tour by Beyonce and Jay-Z. She is peeking very well, and in some years’ time, she will be at the top. Tidal is assured of a brighter future, and under the leadership of Des, more is yet to come.  Follow Dez on her page.


Tidal and the Secret Weapon that Desiree Perez Launched to Lure Customers

Tidal is a music streaming service that is finally starting to flourish and Jay-Z has longtime friend does Dez Perez to thank for this. In the early stages of his ownership of Tidal Jay-Z struggled to really get a hold on what the music streaming industry was about. He knew that there was a lot of money to be made in this industry, but he didn’t have all of the right tools in place to actually make this happen. It took a business mind like Desiree Perez to incorporate street knowledge and a corporate boardroom negotiating skills two bring forth some change within this music streaming service.


Most music lovers were already into their favorite music streaming services like Pandora and Spotify. A lot of these consumers were getting music free through these streaming services while other music lovers were downloading torrents or utilizing YouTube to hear new music. It seemed like an irrational possibility for anyone to want to pay to join Tidal when there are already so many alternatives available. The thing that really made it difficult for Dez Perez to lure customers in the beginning was the simple fact that other alternatives were free. This did not deter Desiree Perez. She knew exactly what she was up against and she still put in the time to change the structure of this company.


Desiree Perez knew that she could compete with the other music streaming juggernauts like iHeartRadio and Spotify. There was just a question of how she would go about doing this. In time she discovered that exclusive content would be her secret weapon to launch against the competition. This has served her well because customers that were used to free alternatives are now signing up because they can’t get access to this Tidal exclusive music anywhere else.


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