The Journey To JustFab: How Adam Goldenberg and Don Ressler Created a New Brand

It doesn’t make much to build a successful business. All you really need is a desire to succeed, and a willingness to learn. Techstyle founders Don Ressler and Adam Goldenberg are leaders in the industry of online retail, yet they admit they have very little knowledge of fashion and the latest trends. It may seem impossible to build a business in an industry you know so little about, but Ressler and Goldenberg were more than willing to learn. Their strong desire to succeed, and their ability to understand the needs of today’s consumer helped this duo successful establish a series of online retailers in the industries of fashion and beauty.

Both Ressler and Goldenberg were intrigued by the idea of entrepreneurship as teens. At just 15, Goldenberg entered started his first business. Fueled by his passion for online gaming, he created an online network for gaming website design. In 1999, Goldenberg sold the company to Intermix Media, where he would soon become Vice President of Strategic Planning, and ultimately become the Chief Operating Officer.

Following a similar path as his business partner, Don Ressler founded FitnessHaven.com as his first business venture. Ressler also had significant experience in raising capital for several online companies, which inspired him to expand his portfolio as an entrepreneur. After selling FitnessHaven.com to Intermix Media, Ressler, like Goldenberg, went on to join the company. Their new careers at Intermix would be the start of their business partnership.

In 2006, Don Ressler and Adam Goldenberg founded Intelligent Beauty, an online retailer focused on providing affordable options for wellness, beauty, and personal care. Their success with Intelligent Beauty, along with a few other e-commerce brands prompted the team to begin exploring other ways to break through the world of online shopping. In 2010, they launched JustFab, and their goal was met.

JustFab is an online subscription-based retailer that offers members a unique, worry-free shopping experience. For a small monthly fee, subscribers received personalized outfits right at their front door. During the registration process, JustFab asks each member to complete a preference quiz that will help stylist select outfits that best match their style. The personalized shopping experience combined with quality and affordability of products makes JustFab leaders in the industry of fashion and online retail.

White Shark Media’s Rise To Marketing Power

Founded in 2011, White Shark Media has grown to be one of the most prominent online marketing companies for small to mid-size businesses. They currently have a client base of over a 1000 businesses, more than 150 employees, and are present in 3 different countries. The employee base consists of bilingual experts who have a proven track record in the field of marketing. Under the leadership of Alexander Nygart, a co-founder and Chief Executive Officer, the company has become Google AdWords Premier SMB Partner for the United States. This makes them one of only 29 companies who obtained this recognition.

By providing quality services to their clients, White Shark Media got many excellent reviews and testimonials from those businesses. People have complimented them for being pro-active, enabling small businesses to double or triple their sales, having great communication and professionalism, and much more. People from various states and industries around the country have had a chance to work with this company, and a large percentage of them has made it their permanent partner due to the success of the joint venture.

One of the most important differentiators for this company is Google AdWords Premier SMB Partnership. When the company got started 6 years ago, it only took one year for Google to notice their rapid growth. Thus, in 2012, the company was invited to Google Headquarters. A few years later, collaboration with Google paid off as they were offered a partnership that less than 30 companies in the entire world have.

Besides Google, other famous platforms have recognized White Shard Media for their endeavors. For example, the company is also Bing Ads Authorized Reseller. Every employee of this organization is currently required to pass the tests of these partnerships at least once a year. This is how continued education and competency are ensured.

Customer service might be one of the main reasons for this success. With a list of over 50 FAQs, free evaluations, bilingual service, 24/7 e-mail access, and more, this company works hard to stay connected with their current and prospective customers. By doing so, they are able to seize a large portion of the market share, which is reflected by thousands of companies that worked with them at some point.

The future of the company is focused on growth. They are expecting to keep providing quality services in the area of online marketing and promote more partners that will help the company grow.