Sergey Petrossov’s JetSmarter

Sergey Petrossov

Many believe that traveling via private jet is a luxury that is reserved for only the richest and most famous people in the world. Sergey Petrossov had the vision to bring luxury travel to a broader range of people with his travel app JetSmarter. Referred to by some as the Uber of private air travel, JetSmarter is a company that simplifies the process of private air travel and brings it into the 21st century. Petrossov realized that the current method of booking passage in this manner was cumbersome and outdated. The JetSmarter app not only cuts down the general cost of booking a private plane but also reduces the time it takes to book the passage to about three minutes total.

While the JetSmarter app clearly has upgraded the process of booking private travel, flying via private jet is still a specialized market that only a select number of people can afford. This is where Sergey Petrossov thinks JetSmarter has its greatest growth opportunity. The first set towards creating a more affordable private jet market option is the app’s “empty leg” deal. This deal allows users to book a seat on a private jet at the last minute and at a fraction of the cost than a typical private flight. Petrossov envisions a world where private flights can mimic the ride-sharing experience and allow people to interact and network with like-minded individuals. Ultimately, he hopes to fulfill his vision of creating luxury air travel that is affordable and accessible to anyone. Sergey Petrossov and JetSmarter will no doubt serve as a pioneer for this monumental shift in luxury air travel.

You Must See It Before You Can BE It, Smita Shah

 “You need to SEE it before you can BE it.” Those words of truth spoken from President and CEO Smita Shah, are at the foundation or cornerstone of her extremely talented and trusted organization, Spaan Tech. Consider for a moment Roger Bannister, the first person to break the four-minute mile. It was presumed that no human could break the four-minute mile prior to Bannister. No one had seen it, therefore, no one believed it. Within 3 years of Mr Bannister showing the world, it could be done, 10 more runners joined the ranks of a sub-four-minute mile. What had happened? The world of runners had seen the 4-minute mile broken, now some began to believe that they too could break the record. “When I stopped and looked around, I noticed that 50 percent of our organization were women or minorities,” Smita Shah commented on the Steve Cochran Show. Not an insignificant accomplishment considering Spaan Tech is a specialized engineering company that develops impactful community projects. Projects such as building bridges and rebuilding road systems. Speaking to pursuing a career in a S.T.E.M. field, “I think it is a real challenge for girls that don’t see it.” 


“I was such a Dorky little person,” Ms. Shah reminisces about her 5th-grade self. Her favorite pastime was that of sitting in the back of the class with a group of boys’, creating and solving word problems using algebraic calculations. This soon transitioned to leading her competitive math relay team to numerous victories both locally and nationwide. “I saved all the ribbons and medals,” Ms. Shah says. Learn more:


As the darkest student in a suburban school in Willowbrook, she never felt as if other girls were “too hard on her”. In fact, she notes on that same interview with Steve Cochran, “I think people are hard on people. As you grow and succeed you will be challenged. I think the best thing you can do is embrace that challenge and do better.” An outlook that helped soar Smita Shah to the accomplishments of a Master’s Degree in Engineering from MIT, as well as degrees in business from Oxford and Northwestern University. So, what does a leader of Industry, who holds a background from MIT, Northwestern and Oxford University as well as a 40 under 40 Chicago business CEO do on her day’s off? Ms. Shah can be found using her energies as a strategic partner for her community, encouraging entrepreneurship, enterprise, and small business. Yes, Ms. Shah is a walking testimony to both the youth and older-ones today, calling out “you have seen it, NOW…you must believe it”. Chase your dreams. 

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SVM Business Advisory’s Marten de Jeu & His Contribution To the Youth In Chicago

Maarten de Jeu is a seasoned professional known in the business world for his brilliance in the development and execution of international business strategies. He is, at present, based in Chicago managing the firm he founded, the SVM Business Advisory. Several years ago, Maarten pioneered the Science Spins program at the Museum of Science and Industry (MSI). The program’s main purpose is to help visitors, especially the youth, on the history of the humble bicycle.


The Farrell Fellow Program


In addition to the Science Spins program, the Museum of Science, being one of the biggest museums located in the Western Hemisphere, also serves as the venue for the Farrell Fellow Program. This is an internship program that inspires the youth in Chicago are to be involved in science education. The program, also known as the Farrell Fellowship happens every summer and lasts between five and eight weeks.


The program provides coursework in different fields like leadership development, public speaking, and science. It offers students the opportunity to showcase interactive science events in their own communities as well as in the museum. In 2014, the Museum of Science and Industries hosted 40 participants Farrell Fellowship participants who showcased an event titled America’s Got Bubbles. Learn more:


The show’s main purpose is to educate visitors on the science behind the bubbles. Aside from this, the Farrell Fellow participants also paid visits to 17 public libraries in Chicago. As part of their visit, they introduced to younger children the importance of science through various activities. This includes teaching them how to create carnival tents from old newspapers and how to let the rockets take off.


Who Is Maarten De Jeu?


In addition to his role of introducing science to the kids and youth in Chicago through the Museum of Science, Maarten is an expert in the field of international strategy counseling as well as in corporate development. He led the outstanding growth initiatives of many international companies both in Europe and in the US. Maarten De Jeu earned his education in the Netherlands as well as in the UK.


He took his MA in Social Science in 2001 at Leiden University where he majored in Public Administration. He also went to Said Business School of Oxford University. He graduated at the top of his class in 2005 when he completed his Executive MBA alongside multiple finance specializations. From 1999 to 2007, Maarten De Jeu worked at TVDK Management Consultants and gained the necessary experience and knowledge in terms of internal corporate strategy.


TVDK Management Consultants is a reputable Amsterdam-based company known for specializing in global business strategies. Marten worked as an analyst and rapidly rose in the ranks holding various key positions, the last position he held was as a Senior Associate. Following his career at TVDK Management Consultants, he worked at Aviva PLC, an insurance company based in London.


Through Maarten’s efforts, the company developed multiple initiatives and strategies for its growth in Europe and in Asia. In 2008, he moved to Chicago to be the company’s Director of Strategy and Corporate Development for its North American division. Marten De Jeu is a proficient multi-lingual who speaks German, Dutch, English, and French. 

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Connect with Maarten on LinkedIn

Smita Shah: the Revered Female Engineer who Mentors Women through SPAAN Tech

From a tender age, Smita Shah aspired to pursue a career in science or math. She had a natural strength in those subjects. She also loved how they had clear-cut answers. However, Shah didn’t realize that her passion for arithmetic would also lead her to start a career in engineering or launch a firm in the same sector. In 1998, SPAAN Tech was born out of that penchant. The award-winning engineering, as well as a construction management company has been providing sustainable solutions not only in transportation and water but technology. The company’s strength is in its ability to address various challenges in infrastructure in order to assist customers in demystifying complex problems.


The management of the firm is proud of the work it has done to impact on waterways, runways, states, and interstates. With the assistance of Smita Shah, the company has developed power through its exceptional team of professionals. It has also been providing solutions through incorporating engineering and technology. While growing up, Shah was trying to figure her interests out. Her dad encouraged her to pursue engineering because she was good at mathematics. Learn more:


Also, being an engineer, his father was her role model. Shah would, therefore, attend the Northwestern University for civil engineering. She proceeded to MIT for environmental engineering. Over the years, Shah served as a junior associate in renowned organizations such as Owings, Merrill, in addition to Skidmore. She then joined her father in business where they oversaw the negotiation of one of India’s power projects with Japanese financial analysts.


In 1990, Smita Shah identified an emerging market to cater to. It was a problem that needed a solution. She realized that several companies required individuals who understood technology, engineering, as well as infrastructure. Having garnered extensive experience from the named industries, Shah is currently in a position to furnish emerging professionals with advice. Here is what she says about what it takes to be successful in the engineering sector. Follow Smita Shah on Twitter


When it comes to establishing a business, Shah reiterates that it’s vital to take up a challenge that you’re comfortable handling. This element had stayed with her from her youthful years when she sought a career. Even when you don’t have the answer to a challenge, it’s crucial to take viable steps towards finding a solution.


When it comes to attracting talent in business, you should have additional infrastructural components. In this case, you may find that renting office space is pretty straightforward. Gaining access to phones is also easy. However, you need to hire talented individuals to help you achieve your objectives.


When she’s not working at SPAAN, Shah involves herself in philanthropy. She works hard to give back to the community. She’s an executive leader at the Museum of Science. Shah is also on various boards including Chicago’s Lurie Children’s Hospital.

A Startling Fact about Classified Advertising in Newspapers Uncovered

What You Can Do About Classified Advertising in Newspapers Beginning in the Next 9 Minutes
Advertising is among the most well-known mediums that are used by big businesses to create consumers aware of the item or service they are providing. Billboard advertising is just one of the most economical options of advertising and it surely has plausible advantages. It remains one of the most important forms of product promotion and advertising. Billboard advertising, banner advertising and other similar kinds of advertising methods are a profitable choice for those businesses to reach out to a broader section of the audience and therefore enhance the sales prospects for the business. leolist

Advertising is truly a small portion of the whole marketing and advertising activity. Banner advertising is just one of the dominant kinds of advertising online. Even banner advertising and radio advertising have become popular nowadays with kids and grownups, and their principal goal is to sell, however hazardous the item is.

Classified Advertising in Newspapers Can Be Fun for Everyone

Advertising and marketing have come to be an important portion of the company world. Last, you require in order to discover the best method of marketing and marketing for your thing. In conclusion, you have to determine the very best approach of promotion and marketing for your thing.

What You Should Do to Find Out About Classified Advertising in Newspapers Before You’re Left Behind
Display advertising is a huge means to receive your message across to prospective clients. It can indeed only entice you to make a purchase and in the end, it is up to the consumer’s buying decision to take that step. Promotional advertising may be an expensive affair if a business is merely a start-up. Intelligent advertising involves selecting the most suitable approach to advertise the information which is necessary to be advertised.

Advertising is among the best tools to reach millions of people and present the caliber and utility of your merchandise. In case of budding businesses, it is extremely crucial in order to gain the trust of the target consumer audience if the business even expects to survive in the market. Institutional advertising tends to enhance the image of the company for a whole. It results in the promotion of the benefits of using the brand’s products or services, rather than the promotion of the products themselves.

Advertising is quite an essential part of a small business. Paid advertising is another resource, but one needs to be somewhat cautious and make certain to understand the procedure involved. Classified advertising is a type of advertising which is very common in newspapers, online and other periodicals which might be sold or distributed at no charge. Classified Advertising in newspapers is a fantastic means to swiftly and inexpensively promote your enterprise, announce a special, recruit employees, etc..

Lies You’ve Been Told About Classified Advertising in Newspapers

Advertising has evolved to be the most significant advertising tool for organizations to launch their goods in the marketplace. In the same manner you can’t really tickle yourself, it’s challenging to deal with your own advertising. Contextual advertising is quite a specifically targeted type of Internet marketing where the advertisements are selected by automated systems depending on the content being viewed by a given user. Pixel advertising is a new kind of Internet advertising where the price of an advertisement is figured dependent on the range of pixels it occupies.

Advertising has great effect on the entire revenue generated by a business. It is a tool of marketing that is used to create awareness about a product or service. It, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media. Outdoor advertising is just one of the oldest mediums of brand promotion. On-line advertising is part of the whole advertising mix. Of all the advertising techniques, it is now rapidly picking up. Conclusion Online advertising is a bit of a troublesome course of action.

Here’s What I Know About Classified Advertising in Newspapers

Advertising can be quite a costly affair and for many businesses, it’s a significant chunk of the overall expenses. It may also be used to reassure employees or shareholders that a company is viable or successful. At length, print media advertising becomes a big portion of making revenue for virtually any publication.

Newspaper display advertising is a strong approach to publicize your product or support. Therefore, if you opt to use the newspaper to receive your message out, it’s crucial that the advertising decision you make returns the results that you desire at a cost you are able to afford. Though popular newspapers are going to have higher ad prices, it is wise to go with them should you desire a wide reach. It’s well worth checking out your neighborhood newspaper’s website to determine if they post their own classified job ads on their site.

How to Use Controversy in Your Next Press Release, Without Damaging Your Reputation

Do you understand that you can make use of discussions to produce a news release? Yes, conflicts could not remain in your mind, or it might be your last option when thinking about approaches simply how you can create your adhering to release.

You offer a launch concerning your product launch, collaboration, advancement, trade convention or charity event; nonetheless, debates it might be something brand-new for you.

Is conflict a superb press?

Precisely how can disputes be suitable for advertising and marketing?

The solution to these queries depend on these factors to consider:

  • The subject of dispute
  • The degree of dispute
  • The discussion as well as connection between the trademark name as well as the conflict

It could come as a shock for you to uncover that you can use debate in your marketing jobs. You recognize from the beginning that writing good concepts concerning your brand name is one way to get promotion.

“Debate increases the likelihood of conversation at lowered degrees,” however previous modest degrees of conflict, it reduces the possibility of conversation,” according to a research study performed by The Wharton Institution Research, launched on SSRN.

Exactly just how are you probably to use dispute in your material marketing campaign, without harming your on-line track record?

Select the perfect dispute.

In your news release, you may decide to think about utilizing these problems: shock, taboo or arguable. Both enjoyment and also forbidden projects are the most basic material to obtain the first reaction of the general public on a fascinating topic, such as blogging concerning your stance worrying atheism or legislating same-sex marriage.

Probably campaigns are about composing a launch that highlights your placement on an existing issue. It has a practical factor, together with benefits and also downsides. It is far more valid since you provide data in your web content.

As a brand, you mean to pick probably projects that urge dispute as well as additionally allowing people to make their setting. This kind of project does not create a mental impact to create an action from the target market.

Link it to your brand name.

Simply just how are you mosting likely to utilize the dispute to benefit your brand name, instead of hurting it? After selecting an arguable based on concentrate on, you need to link it to your company.

If you will certainly not attach it to your business, your project is pointless. You will certainly not have the ability to gauge its outcomes, such as comments, responses, shares, such as or profits.

Take for instance Dove’s “Select Stunning” campaign that stimulated dispute in 2015. The brand wants to convey the activity for self-confidence and also urge women to feel great as well as break away from the beauty criterion. The advertisement needs girls to understand that they are appealing in their way.

The advertisement created an influence both to the media along with audiences due to its message of girls empowerment. Although it intends to market ladies’s self-regard, it also developed a sound online as well as additionally offline. Nonetheless, the brand remains untouched as well as additionally remain to be one of the trusted brand names of soaps.

The ad is a clear instance of a shock campaign that triggered women to assume. On the other side, Dove’s photo isn’t impacted in all. A great deal of females sees the project, valuable and have in fact transformed their assumption worrying charm.

Know just exactly how to take care of a dilemma.

One of the most reliable technique to manage an issue is to have a backup technique. Considered that you recognize that you’re launching a doubtful project, you have to think of means to take care of issues in case it discharges up.

Having a back-up strategy stays free from the incidence of stuffing in an emergency conference to provide a news release because of a net response. Having a crisis monitoring strategy is one of the most reliable methods to make sure that it can react successfully to any kind of problem. It is crucial to manage your brand name and likewise maintain the stability of your job.

Constantly expect ahead of time. You need to guarantee that you acknowledge exactly how to resolve any kind of concern.

If you intend on introducing doubtful projects, make certain that it does something good for your trademark name. It may be a little bit risky, so make certain that you comprehend exactly how to handle the results. You furthermore need to recognize exactly how it can link to your brand message.

Your goal is to utilize contentious topics in addition to suggestions as well as to increase a discussion as part of the technique. Nonetheless, you must ensure that it needs not to trigger injury to any kind of private, likewise your brand name.

You can visit our blog for further information.

Exactly how to Bring in the Media with Your Crowdfunding Project

Individuals and also startups seeking supporters to release a product or job with a crowdfunding campaign have a lot of preparations to do to reach their target objectives. One crucial part is getting the focus of the media to bring in more donations that aid meets their goal.



There are numerous ways that you can attempt if you are searching for even more ways to connect to reporters as well as publications. We’ll share with you some of these methods to get publicity and also a lot more:


Compose a relevant news release.


The easiest means to obtain in front of the target market is to target journalists. It’s a long run before you pitch them and also get outcomes. After establishing connections with the press, you require to compose a compelling and even relevant story concerning your brand, product or anything that you think pertains to the visitors.


Compose in conformity with the journalist’s point of view. As part of your research study, know the style and also sort of content that a specific reporter is composing as well as deal with your crowdfunding tale like that. What type of news is relevant?


If you assume the heading and also the web content will make these journalists pause as well as believe that “I like this idea,” you’re on the ideal track. If you are in doubt, it implies you still haven’t delivered the appropriate hook that will certainly make them wish to cover you.


Try to use something distinct and appropriate. Something that would force them to say that “I have not seen his sort of tale,” or “this is the sort of story that I have been looking for.”


Employ PR solutions.


After writing your crowdfunding paid press release distribution service or if you are seeking a specialist to write it for you, PR firms can aid your tale to reach your desired media as well as information electrical outlets and journalists.


They have a call with prominent national and neighborhood magazines which can assist you in getting the place that you require for publicity. There are lots of reputable wire services that you can work with to attain protection and also reach your target fund quickly.


Share it on social media sites.


One means to obtain grip with the influencers, as well as press reporters, is to share your tale on your social media sites web pages. Nowadays, most individuals get their news on numerous social media sites networks. If you composed a beautiful story, it could even tend to go viral.

When it came to be viral, you’ll draw in attention and also even more advocates to back up your cause. You need to make the best use of social shares, specifically on Twitter, Facebook, LinkedIn as well as Snapchat.


You can even make use of hashtags to see various teams that are talking about topics connected to your tale on Twitter. You might likewise join groups of reporters looking for a great story to create.


Join HARO.


Aid a Reporter Out is one website that can attach you to your target reporters and also blog owners. It’s a system where marketers like you get alerts every day with your email concerning press reporters trying to find information and even sources.


As you contact the media people, you can have communication with the most appropriate ones that can likewise help you get exposure for your campaign. Build your links there as well as you’ll surely get a good foundation for your crowdfunding task.


Produce a media listing.


Jot down all the press reporters that cover crowdfunding tales of your industry. List down likewise their email address as well as Twitter take care of. Read their latest posts to discover that they are a good fit for your tale.


You may wish to follow them on Twitter and other social media pages. Like and also share their articles. Remark if essential so that they will obtain familiar with your name. Building a link with them might not be very easy.


It takes time, yet the results are all worth it. Connecting with the media is a sure-fire way to get media coverage for your project. It will assist you in reaching your target funds and also making your dreams a reality.


The Way to Get The Proper Journalist To Pitch Your Press Release

One part to an effective nurturing is ideal targeting of those reporters. Just how do your narrative arrive at their site, magazine short article or web site if you don’t comprehend exactly how to connect to the ideal males and females?

If you are a PR professional, you should certainly comprehend exactly how to utilize several methods in determining the journalists best press release distribution, that are covering tales such as your very own story. You will locate journalism database as well as likewise the journalist directory, which can be sources that might make your job simpler.

Making Use Of Media Database: Geographic Targeting

These programs are practical for Public Relations professionals to look for reporters that are composing in various companies. You could also take a look at their latest job and also talk with them by means of e-mail. It is feasible to utilize the system to make your networking list for your campaigns.

To do that:

Decide on a geography

Fill the” area” filter located in the bottom from the directory web page. You choose a choice to type a community, area, zip, postal code, or pick a specified market location (DMA). You might choose for numerous locations in searching. DMA supplies one of the most accurate recommendations of journalists at a community as well as vital news as well as press electrical outlets.

Pick the “beat”.

On the perfect side of this directory site page, you will recognize that the” beat” filter, where you can find over 50 top beats and over 1,000 certain sub-beats. When you utilize the geography with” overcome” filter, after that you receive an exact collection of the appropriate journalists.

Utilizing Media Database: Novel Targeting.

Should you need to choose specific journalists at a novel or you desire to comprehend various publications, a book targeting is valuable.

To Locate reporters in news and also networking electrical outlets:.

To search for publications, click the” outlet” button in the left of this directory site page. On the” socket info” filter, after that type the title of the reporter after that click the display to find authors in one publication.

To find various other publications:.

Select” socket” in the top left of the webpage. To get a much more specific list of publications, choose the” outlet details” filter in the leading left.

Making Use Of Media Data Source: Impromptu Journalist Research.
This instrument is used if you got a telephone call from a reporter, who wants composing a narrative regarding your brand. As you’re not familiar with them, you could pick to learn more concerning them via the media database.

To Discover a reporter by title:.

If you would love to include even more titles, you could put them onto heaven plus indication after that press filter. When you discover the reporter that you are trying to find, then click the title to see their call.

Tips On Finding Right Reporters:.

Maintain a record of web links of beneficial messages.

Maintain a dictionary including hyperlinks of messages in a range of organisations. You could likewise include right here that the posts composed by particular reporters, that which you need to blog about your business. Through pitching, you may consist of these web links as your criteria to reveal that you’re conscious of their task.

Construct a media record.

Maintain a press listing with get in touch with info.

Situating the excellent reporters to pitch on your story takes study and also effort. After discovering them, begin building connection to produce tossing less complex when the moment comes.

Neurocore Is Becoming The Go-To Company For Athletic Performance

Though the Neurocore company has become known across therapy circles for its brain training programs that are utilized to help people suffering a range of conditions such as ADHS, difficulty sleeping, depression and anxiety, the company has also been making a name for itself in the world of sports. The Neurofeedback procedure which has assisted countless individuals to manage the aforementioned issues is also proving beneficial in helping professional athletes to train their brains.

This technique from Neurocore is essentially a workout for the brain in the same way that training exercises are a workout for the body, its muscles and cardiovascular system. There are some major professional sports organizations that are really taking this seriously as well. The Portland Trailblazers have gone as far as to add a brain room to their practice facilities.

This way, team members can take advantage of the brain training therapy that Neurocore has to offer them. This has shown great results in helping to boost overall performance.Neurocore has also recently entered into the sports supplement game with a new product that they are releasing to the public through Muscle Tech. This amazing supplement is available through well-known outlets such as Walgreens and is also available through online distributors such as Amazon.

Alex Pall Winning Grammy Awards

Chainsmokers is a group made up of Andrew Taggart and Alex Pall. The duo is among the most celebrated celebrities of our time. Some of their outstanding songs are “Bouquet,” “ Selfie,” and “Don’t Let Me Down.” The hit songs have appeared in the top twenty songs on the playlist. Furthermore, during the 59th Grammy Awards Ceremony, the duo managed to scoop an award in the best dance recording.

Recently during the release of their new single, “Closer,” Alex Pall was interviewed, and he talked about how he ventured into music. As a side hustle, he used to move to clubs in New York City DJing. He did the Djing job out passion without knowing that someday it would aid in propelling him to the high level that he is in at the moment. He was interested in the dance music, and he wanted to move it a notch higher. A good friend of his, a manger introduced him Andrew, and together they started working as team.

Alex knew what he wanted to do with his life and meeting with Andrew gave him the combination he needed. Each one knew what they had and what they were bringing on the table. Each one of them knew what was around them, what the deficient of the currently existing content was and how they were planning to survive in the industry. The talk was about trying to shape the identity around the music. The combination of a Deejay and a producer gave them the upper hand. They used to meet in the morning and depart in the evening. Sometimes working tirelessly around the clock to shape their relevance in the music world.

At first, they did not take it as a dangerous job, but as time progressed, they realized that for them to attain the quality needed to stay relevant in the market, they are necessary to focus on the music. It has been a journey of discovering more about themselves. They remain true to their course as a team and what they have accomplished today more than anyone could have ever imagined.