Chris Burch: Why Technology and Fashion Industries Need Each Other

Over the years, technology and fashion industries have gone through many changes. Despite the multiple changes, fashion expert and investor Chris Burch believes that both industries have always grown together. According to the fashion legend, at some point technology becomes fashionable and at another instance, fashion becomes technologically fashionable. A detailed look at the past and present trends in both industries can depict the future.


Looking At the Past and Present Trends


A closer look at the boom boxes and two cassette decks of the 70s to the Walkman of 1990s, it is evident that the music player devices have evolved over the years. As the years went by, the music player designers made more portable devices. In the 21st century, iPods were invented further enhancing the portability of the devices.


From this trend, it can be argued that in this industry, what has been fashionable has been determined by the portability of the device. The smaller the device, the more technologically trendy it becomes. Currently, marrying fashion and technology is the only way to design technologically fashionable designs. Experts have it that technology provides endless options, and the more you get interested in it, the more it rewards.


Anticipating the Future


It will be fascinating to see fashion designers using technology to protect us. For instance, the development of air bags to be worn by cyclists around the neck will be fashionable as opposed to the current use of helmets, which reduce visibility. Additionally, use of technology to produce energy will be another intriguing invention. Clothing that captures kinetic energy to power watches, mp3 and cell phones are in the pipeline.


Technology and Fashion Helping Each Other


One notable event where the two industries helped each other was in the marketing of Google glasses. These glasses were not worn by many people until a creative fashion designer came to their aid. She made her models wear the glasses while on the catwalk, an exercise that helped popularize the technology.



About Chris Burch

Chris Burch is a distinguished business magnate; he is also the CEO and founder of Burch Creative Capital. The serial entrepreneur has invested in several industries including real estate, technology, and fashion. Burch has over 40 years of experience in investments. This experience is demonstrated by his remarkable entrepreneurial values, creativity, and vision for new markets.


Burch began his career in 1976 while at the Ithaca College. He invested $ 2,000 to start Eagle’s Eye, an enterprise that grew to $ 165 million. His unparalleled ability to find a nexus between innovation and execution has continuously yielded success in all his ventures. Over the last 40 years, Burch has participated in raising of more than 50 firms. His acute understanding of consumer behavior has helped him establish and maintain unprecedented track record.

Leave a Reply

Your email address will not be published. Required fields are marked *