According to an article published on September 22, 2016, in Engadget, Christopher Burch, CEO of Burch Creative Capital talks about the simultaneous growth of fashion as well as technology. In the article, he has given an insight about how the two industries: fashion and technology have come along hand in hand. He discusses the prospects of both the sectors too.
Christopher’s Burch Creative Capital deals with venture investments and brand development. In 2012, he came on the Forbes’ annual list of the World’s Billionaires. Burch’s large part of stake in C Wonder managed him to increase his net worth by ten figures. He is also an investor of the Guggenheim Partners. Since his college days, Burch had a long connection with the fashion industry.
In 1976, when he was an undergraduate at Ithaca College, he started a fashion investment with his brother. They made an investment of about $ 2000. They bought sweaters for $10 and sold them for $ 15. Very soon he found a factory to manufacture a new brand of sweaters. The company slowly expanded and exceeded $ 1.4 million in sales. In 2004, he also helped his wife in launching the Tony Burch fashion label.
Burch has an excellent experience in the fashion industry. Like music and technology grew hand in hand with the evolution of boombox to the current iPod, fashion and technology also grow hand in hand. He believes that fashion always strives to deliver what people needs and this can be made possible with the use of technology. Anouk Wipprecht, a Dutch avant-garde fashion designer, is supportive of Burch’s view and says that technology is filled with possibilities of chances to evolve.
One great way of inventing the future fashion with technology can be found in the innovative designs like around the neck Airbags. The product is developed by Anna Haupt and Terese Alstin. The product replaces helmet giving better visibility to the cyclist. During any accident, the airbag will pop up saving the cyclist’s head from any collision.
Frontline Glove is another event which helps firefighters better communication ability during troubled times. Nowadays, designers are also using recycled materials for creating some amazing fashion. Fashion and technology are being used together to generate usable energy also. There is a new fashion line which can harness kinetic energy from cloth to power watches, mp3. Soledad Martin is one such example.