David McDonald reveals how OSI Group Overcame Challenges to Dominate the Fast-Food Industry in China

The leading Illinois-based meat processor has been serving customers in China for the last 26 years. OSI Group opened its first processing facility in Beijing in 1992, when it began supplying McDonald’s restaurants in China with high-quality meat products. Through their collaboration with the McDonalds, OSI Group has been able to supply their products to the most remote places in China. OSI Group became a household name in China in 2008 when the company supplied 113 tons of various products that include pork, beef, chicken, dehydrated onions, and eggs during the Olympic games held in Beijing. Since then, OSI China has expanded its market share in the Asian country where it supplies a variety of products to well-known brands such as the Starbucks, McDonald’s, Papa John’s, Sazeriya, Burger King, Yum, and Subway.

What keeps OSI on top of their game

During an interview with Provisioner Tv, David McDonald, the company’s President, revealed that OSI is one of the few companies that understand the significance of localizing their operations. Although OSI is a US-based company, they have focused on providing local products and solutions to their customers in different parts of the world. This way, the company has managed to win many loyal customers who trust them to deliver high-quality food products to the local stores. Besides providing local solutions, OSI has also set their bar high in terms of guaranteeing food safety and ensuring that customers’ needs are met. According to David McDonald, OSI took time to understand the business culture in China, and this has played an indispensable role in their success in the Asian food industry.

Overcoming Challenges

When OSI established their operations in China, the first step was to win the trust and loyalty of both the customers and suppliers. OSI also started engaging with the relevant government agencies in China, which helped them to streamline their activities and also to comply with the local regulations. According to David McDonald, the Chinese government has created an enabling environment for foreign businesses to thrive in the country. The various government agencies in China works harmoniously with the businesses to ensure that they achieve their goals.

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