EOS just introduced two new products to their line of EOS lip balms. What’s so special about the two new balms is that they are made with hemp seed oil. EOS isn’t the first to incorporate hemp seed oil into cosmetics recently, so it makes complete sense that these two additions have been launched alongside competitors’ products.
In an attempt to compete with manufacturers that release new cosmetics in a matter of weeks, EOS has decided to try something different. Since it usually takes EOS a year to turn a product around, they’ve launched their new EOS lip balm with micro-batches that allows them to bring trending products to market in a matter of weeks even if there are limited quantities.
Take a look at companies like Apple or brands like Air Jordan and you’ll notice that limited supplies make products much higher in demand and it’s a specific tactic used to sell out quickly every time a new product is released. These products will not receive the same marketing or press in order to expose it to their audience. This is an important omission that allows them to launch the product in such a short time in response to trends. According to EOS, this same approach will allow them to reward their loyal fans since those are the ones that will know about the new product releases done via micro-batches.
The two new limited edition EOS lip balms come in Happy Herb and Baked Brownie. They are modestly priced at just under $5. Similar to other favorite cosmetic oils, the hemp seed oil will provide moisture and soothing effects for chapped or dry lips. The EOS lip balms do not contain CBD.