Fabletics Growing Consistently Since 2013 in the Athleisure Niche

The fashion world is always changing, and many different fashion trends come and go with time. One of the most recent trends that have taken the fashion world by storm is about the athleisure clothing. There are many athleisure brands in the market today, but one of the brands that have been getting rave reviews from millions of its customers is Fabletics. The company was launched in the year 2013 with the aim to provide women customers with quality fitness gear that wouldn’t pinch their pocket.


Fabletics has been growing at a massive pace since its launch and currently does an annual business of nearly $250 million. The company has been able to grow so fast, primarily because it is perceived as a company that listens to the customers’ requirements. At the time Fabletics was launched, even though several other brands were offering athleisure wear, there weren’t many that provided quality athleisure products within affordable price range. Kate Hudson, one of the co-owners of Fabletics said that the market was filled with overpriced athleisure products and even a plain yoga pants from a high-street brand had the price tag of over $200. It is where the Don Ressler and Adam Goldenberg saw an opportunity that blossomed into Fabletics in 2013, and Kate Hudson was roped in as one of the co-owners to ensure that the brand gets the design and fashion mentor who can chart the journey of the brand into the fashion world seamlessly.


In today’s date, it is crucial for the brand to be customer-centric as there is much more significant transparency in the consumer market than previously. People always do their research online before buying anything and see what the other customers have to say about a brand and its products. If the majority of the reviews online speak negative about the brand, its lifespan is curtailed, and its revenue decreases fast as well. The companies these days have to ensure that they are deciding their marketing and business strategy depending upon how their product and brand is faring among the consumers, and consider their requirements. It is what helps in getting more sales, retaining customers, and increase customers’ loyalty.


Kate Hudson, co-owner of Fabletics, has played a massive role in the success of Fabletics and said that she looks into the sales data of the company every week. She does that to use the power of Big Data to analyze which strategy is working and which product is faring well among the consumers. The power of technology has changed how the company devises their marketing and business plans, and Kate Hudson has used the power of technology efficiently in pushing the sales of Fabletics further in a consistent manner over the years. If you are looking to purchase fitness gear for yourself from Fabletics, it is highly suggested that you first take the Lifestyle Quiz at the company’s site. It would help you understand why Fabletics is a leader in the athleisure niche and how it personalizes shopping experience for every single of its customers.

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