Honey Birdette is a name synonymous with quality in the world of lingerie. The brand was launched in the year 2006 and soon became a leader in its genre in Australia. The company expanded globally with the help of private funding it received through a venture capital firm named BBRC. At present, there are 55 boutiques of Honey Birdette in Australia, and the company plans to open many more in the time to come.
Honey Birdette hasn’t stopped its expansion in Australia itself but has scores of boutiques in the United Kingdom as well. In the United Kingdom, its first store was launched in Covent Garden. As per the announcement made by the company, there would be nearly 40 Honey Birdette stores in the United Kingdom by the end of the year 2018. Honey Birdette is a brand that was started by Brisbane based entrepreneur Eloise Monaghan. Due to the exclusive and unique designs offered by the company, its products quickly became a rage among the women.
The demand of Honey Birdette lingerie is huge in the United States as well, where the company recently witnessed a surge in sales by 374 percent. It was what made the company decide on launching its e-commerce site in the United States. An e-commerce site based out of the United States would help in ensuring that the customers get timely and fast delivery as well as access to a broader range of products. It is a strategic move by the company to help strengthen its base in the United States, where the company has been getting rave reviews from its patrons. The sales have been soaring in the United Kingdom, the United States, and Australia, which has made way for the company to plan expansion in the other key destinations in Europe and Asia soon. With its global expansion strategy, the company plans to become one of the preferred global designer, manufacturer, and retailer of lingerie products.
For more information follow Honey Birdette on Twitter @honeybirdette