How Desiree Perez Stood Up for Tidal’s Reputation

Music Streaming is a multi-million industrial sector. While Tidal still remains in the rare end of the vast latitude of music streaming companies, the Executive, Desiree Perez is working to turn tables on the situation. She even went ahead to affirm that the firm remains resilient to maintain its niche in the industry.

There was a lot of speculations concerning the firm’s lifespan, following high management turnover that saw many executives quit their jobs. Amid these jeers, the company’s founder, and one of the prominent rappers in America, Jay-Z, has maintained his focus. The established rapper has even resolved to other strategic plans to salvage Tidal from succumbing from its downside trajectory. With assistance from Ms. Perez, the company is taking some advanced steps. Now, it is happy to announce increased membership and a heightened curiosity from music fans. However, she seems not to be complacent. Rather, her next priority is to bring customers on board.

Among the best decisions that Jay-Z has ever made was when he hired Desiree Perez, check this on   Since then, she has been a silent operator behind some record-breaking contracts on behalf of Roc Nation. It is something she shines at. In fact, her involvement with Tidal has seen more people subscribing to Tidal’s streaming application. She has incorporated some exclusive award-winning albums by Beyoncé, Kanye West, Rihanna, and T.I. That single move has seen millions of new subscriptions to the application.

About Desiree Perez

Known industrially as Dez, Ms. Perez is a renowned music producer and a prominent figure in the showbiz realm. She heads the Tidal negotiation teams, and is also the woman playing the silent role behind the scenes of Roc Nation. She has cutting-edge negotiation skills and is well versed with the entertainment industry. Dez is particularly recognized for assuming a pivotal role in the “On The Run Tour” that featured Jay-Z and Beyoncé. She also produced “Change: The LifeParticle Effect, a documentary.  Related article here.

Desiree Perez was nominated for a Primetime Emmy Awards in 2015, where she stood the chance to earn the award from the Outstanding Special Class Program. She has a long following in Social Media where she interacts with young music fans in matters pertaining Tidal and Roc Nation.

Visit Dez page on

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