Though JHSF Participacoes SA started as a residential real estate company in the 1970s, it has grown into a real estate juggernaut with commercial property development, the development of residential condominiums, its own construction company and a foray into luxury hotels. For a small real estate company started in 1972 by brothers Jose Auriemo Neto and Fabio Neto. Interestingly, JHSF Participacoes SA was created when a disagreement between both brothers forced the company to split.
JHSF came together when Fabio Auriemo partnered with brother Jose Roberto in a construction company and named it JHSF. And JHSJ stayed with the original Jose Auriemo Neto. Years later, JHSF Participacoes SA is now controlled by the second Jose Auriemo Neto, also known as Zeco Auriemo, and Jose Auriemo. Jose Auriemo worked his way up the company. He graduated from Fundação Armando Alvares Penteado (FAAP) University and joined the company in 1993.
The young man who created Parkbem as a long way away from the man who expanded a million-dollar real estate company into new business ventures, including developing luxury residential properties and luxury hotels. JHSF Participacoes SA started its road to developing luxury properties by taking a risk on the Cidade Parque Jardim Project. The Cidade Parque Jardim Complex is a mix of 9 luxury residential towers with its own shopping area, the Cidade Jardim Mall. The complex includes amenities like a cinema, gym, spa, concierge and vocational as well as ballet classes in the nearby Jardim Panorama. Read More.