NICHOLAS KRAFFT: LEADING L’OREAL TOWARDS GREATNESS:

NICHOLAS KRAFFT: LEADING L’OREAL TOWARDS GREATNESS:

Nicholas Krafft is the Vice President of Global Business Development for L’Oreal USA. He has held this post from January 2014. Prior to this, he was the company’s Eastern Europe Deputy General Manager a post which he left in 2013. Between 2009 and 2011 he was the company’s General Manager. Before being promoted to this post, Mr. Krafft was L’Oreal Asia, Marketing Director and he held this post from August 2004 to December 2008. However, his illustrious career in the fashion company begun in December 2002 when he was employed as the Kerastase, Marketing Director.

L’Oreal Paris is a fashion and makeup company that has been at the forefront of ensuring that women look glamorous and smart for several years. The company’s aim has always been to convey beauty to individuals all around the world. This year the company held its Spring/Summer Fashion Week in Central Paris, River Seine.

The fashion runway was an amazing floating catwalk platform designed to stretch for 60 meters. This great fashion show displayed the diversity and creativity of Paris. The romantic and fashion conscious city is the inspiration behind L’Oreal Paris. The fashion event had a star-studded attendance which included famous actors, renowned models, fashion moguls, and other great personalities.

They included Marie Bochet who is the fresh brand ambassador of L’Oreal Paris. The champion of Paralympic skiing was debuting her runway skills. L’Oreal Paris had partnered with 13 fashion brands in order to make the event successful. They include great brands such as Miu Miu, Isabel Marant, Chopard jewelry, Sonia Rykiel, and Balmain.

The remarkable show was filmed by drones. Moreover, it was broadcasted concurrently in more than 30 countries. This was in a bid to aid L’Oreal Paris to spread all over the world. In addition, uninvited fashion enthusiasts, tourists, and even observers were able to view the star-studded show from the giant screens which were set up. 70 innovative makeup and hairstyles were showcased by a renowned makeup artist from L’Oreal and a popular hair artist.

About Nicholas Krafft:

Krafft attended the University of St. Gallen between 1990 and 1995. He studied Business Management in the institution. Thereafter he attended the INSEAD Business School for the World in 2006 for a Corporate General Management Programme.

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