How Fabletics Is Staying Ahead In the Women Sportswear Market

Women are often left with two options when choosing the athletic-wear they need to buy. These options are either fashionable or affordable. Looking at this now, it is quick to notice that the women’s sportswear has long had a significant gap between functionality and fashion. In 2010, when the consumption of women’s active sportswear reached its peak, Don Ressler and Adam Goldenberg co-founded Fabletics. When they established this company, their primary objective was to meet the demands that the women required, so they developed their unique niche. Fabletics has been providing Women from all over the world with functional and affordable activewear. They’ve taken their business to higher levels by offering fashionable sportswear, a niche market that other players in the sector had been ignoring.

Adam and Don teamed up and revolutionized the industry in a rather ingenious method; instead of focusing on the current market needs, Fabletics concentrated their efforts on the creation of Sportswear women have always wanted. Through consumer tests, Fabletics was able to interview women and other focus groups. By the end of this, it was a consensus that the sportswear market was facing the same problems across the board. Some of the issues that were addressed are the fact that designers and key industry players had been long producing sportswear that was expensive, garnish and at times Ill-fitting. To further compile on these issues, most of the clothing created for the women market had dismal quality. When a person would finally put together an outfit matching their tastes and requirements, they’d almost always end up spending a fortune on them.

What sets Fabletics aside from most of its competitors is the fact that they have a tremendous online presence together with strong support from the grassroots. Fabletics was able to use Kate Hudson’s exemplary communication skills and charisma to market themselves online at the right time successfully. The success of their online marketing surpassed expectations as Fabletics outperformed most companies using traditional retail marketing strategies. Other than unique marketing that addressed various niche markets, Fabletics developed a creative discount system that has an appeal to the company’s clients. All this is evident when looking at the fact that Fabletics VIP costs only $50 each month.

Clients who subscribe to the VIP service often receive tailor-made services and discounted clothing prices. The company also provides free shipping and reward points for purchases to their clients accepted as VIP members.

The Journey To JustFab: How Adam Goldenberg and Don Ressler Created a New Brand

It doesn’t make much to build a successful business. All you really need is a desire to succeed, and a willingness to learn. Techstyle founders Don Ressler and Adam Goldenberg are leaders in the industry of online retail, yet they admit they have very little knowledge of fashion and the latest trends. It may seem impossible to build a business in an industry you know so little about, but Ressler and Goldenberg were more than willing to learn. Their strong desire to succeed, and their ability to understand the needs of today’s consumer helped this duo successful establish a series of online retailers in the industries of fashion and beauty.

Both Ressler and Goldenberg were intrigued by the idea of entrepreneurship as teens. At just 15, Goldenberg entered started his first business. Fueled by his passion for online gaming, he created an online network for gaming website design. In 1999, Goldenberg sold the company to Intermix Media, where he would soon become Vice President of Strategic Planning, and ultimately become the Chief Operating Officer.

Following a similar path as his business partner, Don Ressler founded as his first business venture. Ressler also had significant experience in raising capital for several online companies, which inspired him to expand his portfolio as an entrepreneur. After selling to Intermix Media, Ressler, like Goldenberg, went on to join the company. Their new careers at Intermix would be the start of their business partnership.

In 2006, Don Ressler and Adam Goldenberg founded Intelligent Beauty, an online retailer focused on providing affordable options for wellness, beauty, and personal care. Their success with Intelligent Beauty, along with a few other e-commerce brands prompted the team to begin exploring other ways to break through the world of online shopping. In 2010, they launched JustFab, and their goal was met.

JustFab is an online subscription-based retailer that offers members a unique, worry-free shopping experience. For a small monthly fee, subscribers received personalized outfits right at their front door. During the registration process, JustFab asks each member to complete a preference quiz that will help stylist select outfits that best match their style. The personalized shopping experience combined with quality and affordability of products makes JustFab leaders in the industry of fashion and online retail.

Rocketship Education Gets To The Heart of Critical Education For Students

Rocketship Education has found the secret why some students do well in school and others do not do well. Students learn at different rates and through different kinds of stimuli, but the key to learning is that the student must be interested and willing to learn.

Our current model that is used in most of our public schools still is the large classroom setting with 25 to 40 students which is really unmanageable from a discipline standpoint and not conducive at all for learning. Most of the teacher’s time is spent in discipline activities while the students have a free-for-all.

Rocketship Education is a non-profit public charter school network that specializes in the placement of schools in low-income neighborhoods where there is a vacancy of excellent schools. Rocketship has turned the ineffective model of present schools around and has created an atmosphere that is not only conducive to learning but the students thrive in this atmosphere no matter what their background.

Rocketship Education uses a model called “Blended Learning” where the best practices for the students are brought forward with a vengeance. There is some general classroom use, but for the most part it is for announcements and general overview information. The real learning takes place in smaller, more intimate groups, in sizes of 4 to 6 students. There the students have the chance to dig in, ask questions and really learn the material.

Digital learning takes place individually with a laptop and headphones. The students run through programs that are very similar to the types of applications that they are already familiar with – games. This has the format of games and puzzles all with the subject matter layered in. The digital platform is great for facts and static rote memory things. Math, history facts, science facts and other such things are perfect for the digital platform.

One-on-one mentorship or tutoring gives the students the chance to show their stuff or take care of anything that is giving them difficulty. The tutor is a great ego and confidence builder.

The proof is in the results of testing done at graduation where Rocketship students are ahead of their peers from the public schools in their area by a full year or more.

Foreign Money in American Elections Exposes Serious Campaign Finance Laws Loopholes

The president of End Citizens United (ECU), Tiffany Mueller, is probing if Russian Facebook ads meddled with the 2016 US election. The ads from a Russian troll firm are reported to have cost $100,000 despite there being a ban on foreign spending in election campaigns. Mueller’s team is also looking into if President Trump’s campaign team aided the Russian firm. ECU is doing this since it believes that right-wing politicians with special interests are undermining campaign finance laws. The Political Action Committee (PAC) believes that Washington is not making enough effort to stop the infiltration of foreign money in American election campaigns. This is not the first time foreign cash has made its way in the US elections. In the past, Chinese and Mexican money has funded super PACs in the country supporting several candidates. Pushing this debate on the meddling of foreign money in US elections, ECU has on more than one occasion called on Washington to be courageous enough to ward off the involvement of special interest groups that do not have the welfare of the American people at heart.

End Citizens United on Social Media

The fact that foreign money has made its way in US election campaigns highlights many loopholes in campaign finance laws that need to be sealed. ECU is working with fellow like-minded citizens to promote the funding of election campaigns at the grassroots level. It also supports Democrats to office who advocate for the sealing of such loopholes by advocating for reforms in campaign finance laws. The PAC is present on social media platforms such as Facebook and Twitter where it sells its agenda and interacts with other like-minded Americans.

End Citizens Endorses Jones

In a different scenario, End Citizens United has been on the lead of endorsing Jones Doug for senate. The PAC is bent on believing that he is the right choice for leadership roles. Being senator requires so much. It requires selflessness and appropriate behavior. The team stated that Jones is a reliable attorney and he can handle cases pertaining to finance reforms. He is likely going to fight for his people, the citizens. Jones does not have a dirty track record that would disqualify him. On the other hand, Moore is not a straight man when it comes to character. Moore will disappoint citizens. It is clear that Moore has a record of misconduct. He is set to disappoint people by pocketing their money instead of working to elevate them economically. For End Citizens, Moore is a bad choice and he should not even be part of the vying candidates. He lacks reliability and credibility. He is also corrupt and selfish. What is worst, he is racist.

End Citizens United’s Social Media:

Donations From The U.S. Money Reserve Are Helping Hurricane Harvey Survivors To Have A Better Life

In recent news, the U.S. Money Reserve (USMR) partnered up with Austin Disaster Relief Network (ADRN) to give a helping hand to those who have suffered at the hands of Hurricane Harvey.

USMR is financially supporting emergency housing transportation, spiritual and emotional services, and direct financial assistance to help survivors of the tragedy, and is matching donations made by YouCaring up to $100,000 and will continue to do so throughout the month of September.

PR Newswire said that US Money Reserve was founded in Austin, Texas, and so the hurricane has hit quite close to home by effecting many of its own customers and employees.

Since Hurricane Wilma made U.S. landfall in 2005, there have been no other hurricanes to do so until hurricane Harvey.

During hurricane Harvey’s destruction, thousands of people had their homes destroyed and many of them were not even able to get any of their belongings before being forced to leave. On top of this, 82 people lost their lives in the hurricane, and in its wake, thousands did not have access to medicine, drinkable water, and hygiene products.

On top of this, a lot of the water became contaminated by sewage, chemicals, and other waste that made it dangerous to people’s health. The damage caused by the hurricane is figured to be close to $180 billion, and donations from companies like the U.S. Money Reserve will go a long way to help get the people of Texas back on their feet.

U.S. Reserve is one of the United States largest traders of coins that are issued by the government of the U.S., and the company provides some of the best service in the industry. Many people have profited by following the advice of U.S. Money Reserve and by wisely choosing to include some of the precious metals they recommend in their investment portfolios.

More than 400,000 people have done business with USMR and have been able to make the right choices about platinum, silver, and gold investments. The team at USMR is full of professionals that are not only good at steering people in the right direction as it relates to their investments in precious metals, but also at building quality relationships that build trust.

U.S. Money Reserve doesn’t only look to help people make better investment choices, but they also look to help people by making donations to charitable organizations all over the United States. This is done through some of the profits that the company makes with its sales, and US Reserve has been helping less fortunate people for many years.

Among the more than 70 non-profit organizations that USMR donates to are the American Cancer Society Relay for Life, Austin Children’s Shelter, Breast Cancer 3 Day, Family Eldercare, Heart Gift Foundation, Leukemia/Lymphoma Society, Make-A-Wish Foundation, and Put Art in your Heart. Philip N. Diehl, the 35th Director of the U.S. Mint, and President of the U.S. Money Reserve looks to continue helping people in whatever capacity that he can.

Read more: US Money Reserve | Built In Austin


Ricardo Tosto de Oliveira Carvalho: Reliable and Illustrious Brazilian Attorney

To practice as an attorney in Brazil, an individual has to complete two important steps. To begin with, a BA degree in Law with five years course from any recognized local or international universities must be obtained and endorsed by the Ministry of Education. Secondly, one must excel in the Law “BAR” exam which is overseen by the Brazilian Order of Lawyers. These necessary steps are compulsory in all parts of Brazil.


Lawyers are admired and respected in the society. They are also among the highest paid individuals. Becoming a lawyer was, therefore, a dream come true for Ricardo. Ricardo Tosto de Oliveira Carvalho is an exemplary Brazilian attorney. He pursued his degree in Law at Universidade Presbiteriana Mackenzie and also studied Business Administration at Fundação Armando Álvares Penteado.


Ricardo Tosto de Oliveira Carvalho started his career in a small organization before it expanded to become the most qualified corporate litigation law firms in Brazil. Throughout his career, Ricardo Tosto has done commendable works such as securing so many corporate companies and celebrities nationwide. He often provides legal counsel for the Brazilian government, multinational companies, politicians, and large Brazilian corporations.


Ricardo Tosto de Oliveira Carvalho is one of the first people to embrace many high-profile legal methods that are now conventionally used in the Brazilian law community. Ricardo’s objectives include overseeing most important cases, enabling innovative policies for the law firm, and provide competent leadership at all times. He spends hours researching, and this keeps him current with the ever-changing laws as well as provide him with a vast knowledge of the legal industry. Ricardo Tosto is a lawyer to hire since he understands all terminologies used in the court and has solid experience in the industry.

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Whitney Wolfe and Her Wedding on the Amalfi Coast

When Bumble CEO Whitney Wolfe wed her long-time partner Michael Herd on the Almalfi Coast, she decided to keep social media coverage of the event leading up to it at a minimum. However, considering the Almalfi Coast of Italy is known for its luxurious, scenic and breathtaking views it is definitely understood that only the most extravagant weddings will occur at that location. Wolfe and Herd’s wedding not only was no exception, but it was probably the best of the best. Wolfe and her planners had it organized down to the very last detail and not one expense was spared. It will truly be the memory of a lifetime.

Just to sum it up, Whitney Wolfe and Michael Herd’s wedding included a number of benefits, including seating worthy of an arena and a huge assortment of maritime ships. Moreover, Wolfe underwent a number of clothing changes as well. They enlisted the help of wedding stylist Cynthia Cook Smith to coordinate outfits for the four-day event in late September, and she didn’t disappoint.

Her first dress was on Thursday night and it was a Valli design that basically rendered everyone speechless much like it did when it was worn by Kendall Jenner on the Cannes red carpet. That Friday, she wore a De La Renta gown in a stunning blue color during the day and then a remarkable designer dress in the evening. She topped that off in grand style on the day of her wedding, however. The icing on the cake had to have been the couture lace Oscar De La Renta gown complete with a four-foot train. She wore a DelphineManivet for supper after the nuptials and then a fancy dress for evening entertainment.

Whitney Wolfe founded Bumble after getting in touch with an acquaintance who also founded another dating app and he suggested that she found a dating app herself. This was the beginning of Bumble. Users have to sign in to Bumble utilizing Facebook, and they continue to make improvements to the app. In August, they announced they would ban hate speech from the site. What does this have to do with Wolfe’s wedding? A lot of things, actually, because like her wedding Wolfe only wants the best from everything. She continues to reinvent herself and make tweaks, and that is what Michael Herd and everyone else finds so appealing about her. Congratulations to Wolfe and her new husband are definitely in order!

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Drew Madden Launches New Healthcare IT Company with Fellow Managing Partners

Drew Madden is currently one of the founders of the new consulting firm for healthcare providers, called Evergreen Healthcare Partners. The launch of the company was announced recently by Madden and his managing partners on LinkedIn. His managing partners include Jeff Leach, Rebecca Bottorff, and Aaron Friedman. Evergreen Healthcare Partner’s goal is to provide healthcare information technology expertise to their client partners. The main focus of the company will be electronic health records. Specifically, they will be focusing on implementation and advisory assistance for various electronic health record platforms and other healthcare technologies, however, they hope to expand into a lot more specialties.

Before Evergreen Healthcare, Drew Madden has had a lot of experience in the healthcare industry. His long list of experience with electronic health records will be very beneficial to the new company. Madden is known for working with companies like Nordic, Bluetree Network, Ingenix, and Sagacious Consultants. All of which specialized in healthcare information technology. Madden joined Nordic Consulting Partners in 2010 and became the President of the company from 2001-2016. During Madden’s time at Nordic, the company experienced a lot of growth in regards to the number of employees and client partners. Nordic has also been recognized as one of the country’s best places to work, as well as one of the most successful Epic-specific consulting firms in its industry. Now Madden’s new company, Evergreen Healthcare Partners, will be competing with Nordic.

Madden received his education from the University of Iowa College of Engineering. He graduated with a B.S.E in Industrial Engineering, focusing in Medical Systems. He then began his career in healthcare working at Cerner Corporation. He remained there for four years where he did work as an Implementation Consultant. Later, he took on another implementation role at Healthia Consulting, where he spent another four years before he moved on to positions in Business Development. Madden has been passionate about electronic medical records since the start of his career, and he hopes to create a captivating company culture as well as build trust with client partners.

Cancer Treatment Centers of America Boosts Prostate Cancer Awareness

Cancer Treatment Centers of America has recently joined efforts with LabCorp and the National Football League to address the increasingly common issue of prostate cancer. Through the combined campaign, men who have risk factors for prostate cancer can get relative information and potentially free screenings.

The screenings are made free to 2,000 men over the period of a few weeks who qualify under the conditions of the program. Another undisclosed number of men who meet requirements can also receive a screening for $25 over a course of six months. Screenings will be offered at any one of its 1,750 locations in the United States.

Speaking events from former NFL players and coaches will be held by Cancer Treatment Centers of America at four of the regional cities where the hospitals operate. Discussions will include the importance of regular screenings, as well as the most common risk factors for prostate cancer and its treatment options.

Cancer Treatment Centers of America was originally started as one hospital designed to specialize in oncology. Today, the organization has a total of five locations through the United States with the headquarters based in Boca Raton, Florida. Cancer Treatment Centers of America began through the vision of Richard J Stephenson in 1988, after a personal tragedy in his life inspired him to create better care for other. The network has treated thousands of patients ever since.

There is an emphasis put on the type of treatment options available through Cancer Treatment Centers of America. Each hospital is connected to a large database of information related to the most advanced treatments for patients in the past, along with success rates and possible side effects. Specialists at the organization also help patients to cope with the symptoms of getting certain treatment, in addition to handling logistics and scheduling.

Relationship between Game of Throne and CyberSecurity

Game of Thrones season seven brings the dead and the living closer. Jon Snows and his friends prepare for the upcoming war. Their defense resembles that of cybersecurity firms in the real world.

The unsung heroes are sworn to protect the Seven Kingdoms from unknown enemies of Westeros’ northern border. The Night’s Watch has the role of defending The Wall from attacking forces of weights, white walkers, and wildlings from all over. This act is similar to the functions of current cybersecurity entities of safeguarding corporate data from cyber attackers.

Lessons Learnt

In the first season, the missing Night’s Watchmen bodies are found near The Wall. They are brought to Castle Black, and one of them reawakened as a wright and attacked Jon Snow. Jon sets it on fire, and it puts to rest for good. From the incident, it is clear that an ex-worker can access information and applications of a company if they still have their accounts. The cybersecurity experts should deactivate their accounts to protect the business data.

CSO of Westeros is the Lord Commander of the Night’s Watch and CEO is the King of the Seven Kingdoms. Westeros families were busy disagreeing amongst themselves while the White Walkers were growing strong. The Night’s Watch leaders ignored their requests for more resources during the war. The southern residents never believed that White Walkers were real they underestimated their potentials.In an actual setting, it is essential for managers to allocateinfrastructure to overcome the many security threats immediately they occur. Risks exist even when they cannot see them. They must add cybersecurity in their priorities and address them just like any other threat.

At the beginning of GoT, the untrained boys are to watch over The Wall instead of deploying thousands of skilled knights. Food, weapons, and resources are scarce for the team. When Jon Snow becomes the King of the North, he orders training of both boys and girls to build an arm for The Wall. For a cyber-security policy to be functional in any company, the leader should educate the employees.

OneLogin, Inc.

OneLogin, Inc. runs a cloud-based identity management channel for the government, education, healthcare, and media. It provides OneLogin Mobile, SAML toolkits, and web access management. The firm was established in 2009.