As a business consultant, Luke Lazarus has managed to create an astonishing record of success in the past two decades. Based in Melbourne, Australia, Luke Lazarus has worked with a variety of CEOs and executives to not only formulate a successful business plan but also demonstrate how to execute it. Luke Lazarus earned his MBA from the Melbourne Business school at the age of only 24. Read more: Luke Lazarus| Medium and Luke Lazarus – Investing.com
According to Luke Lazarus, the education he received at the university inspired him to seek the entrepreneurial life. At the age of only 33, Luke Lazarus was not only able to form multiple successful companies but sell them at a profit as well. We recently sat down with Luke Lazarus to hopefully go a little more in-depth about his career, life as well as share any advice for the younger generation of entrepreneurs.
What does a typical day look like for you?
Luke Lazarus states that most of his mornings consist of meditating for around 10 to 15 minutes, a practice that allows him to alleviate any stress that may be lingering around. Afterward, Luke Lazarus goes full throttle, walking the dog, answering emails and phone calls and everything in between.
He further adds that one of his key components of having a productive day is making sure to write everything down. This habit allows him to not only remember every little detail about his day but also aid him in reflecting on the day’s decisions and how he can improve on it the following day.
How do you bring ideas to life?
Creating a story and making it synonymous with your product is key, says Luke Lazarus. Providing a story to a product or brand is one of the first things a company at any stage of their business life should concentrate on. Providing consumers a story that makes them feel a certain way will also be that one thing that helps them connect your product to their lives.
What is one strategy that you always implement within your work?
Lazarus states that his number one strategy when working with a new client is centering the business around a story. Luke Lazarus truly believes that a business must first understand who they are before any growth models can be formulated. Hiring the best people for the job is another strategy that Luke Lazarus utilizes with every client. He states that getting clients in contact with other partners and clients allow them to set up a strong foundation.
What is one business failure you’ve had?
Luke Lazarus recalls a time when he and his childhood friend decided to create their own business. Although the ideas and product were there, Lazarus states that it was the conflicting ideas of the business plan or lack thereof that ultimately ended the company. He advised that although partnerships are not a bad thing, one should always iron out the details before any funds or resources are entered into the mix.
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