One of the challenges for individuals who are in charge of leading modern corporations is the question of learning how to best expand into new markets while maintaining the brand qualities and reputation that enables growth in the first place. Once many companies achieve a certain level of dominance in a domestic marketplace they can often find themselves looking to conquer markets that are adjacent to their own while other companies become interested in looking to international markets. For instance the skincare company Evolution of Smooth started out as a company that mastered the art of manufacturing and marketing innovative lip balm products. While the company continues to sell lip balm it has steadily expanded into other categories by starting sell lotion and shaving cream.
While companies such as Evolution of Smooth might choose to grow their business through expanding into related markets there are companies such as the OSI Group that have chosen to pursue expansion by pursuing business opportunities that exist overseas. The OSI Group has long had a presence in international markets. According to an interview that OSI Group’s president and chief operating officer Dave McDonald gave to the trade publication Food and Drink International OSI Group has been active in critical global markets such as China. OSI Group is a corporation that specializes in providing food-related services to other businesses in the food industry. The company’s expertise lies in the production of culinary items such as pizza, sausage, beef and various meals that it sells to companies that operate in the food industry. The OSI Group has been a critical part of the world of food service for decades.
There are many challenges that can come when a business decides to set up shop internationally. One of those challenges involves the learning curves that can come with doing business in a market that is unfamiliar. While businesses might have mastered the art of meeting the demands of consumers in markets such as the United States they must start from scratch as they learn how to appeal to the sensibilities of a new market and new consumer overseas. This is the challenge that OSI Group has managed to pull off according to its president Dave McDonald. In his interview with Food and Drink International Dave McDonald noted that OSI Group employed teams in each of its international operations that were deeply knowledgeable about the food industry in a given country. OSI Group has operations in nearly 20 different countries around the world.