Sudhir Choudhrie makes his home in London. The Indian-born international businessman opted to become a British citizen in 2010 after many decades of forming business relationships the flowed between India and the United Kingdom.
While Choudhrie maintains dual citizenship, a look at his life and activities shows he has become a fully committed citizen of Great Britain in more ways than one.
It began in the 1960s when Sudhir Choudhrie was a young man and a recent graduate of the University of Delhi where he earned a degree in economics. He could have taken the easy route by accepting a job with his grandfather’s successful real estate firm. But Choudhrie wanted to be his own man and go his own way. This prompted him to launch an export business. He nurtured sources in the United Kingdom to supply him with TV equipment which he could resell in India to a burgeoning broadcast industry there. His export business became a fast success.
Sudhir Choudhrie quickly expanded his exporting activities. In 1975, he founded Magnum International Trading Company. Through this firm, he established a robust trading relationship between India and the former Soviet Union. The primary product was agricultural equipment.
Magnum International expanded its reach beyond transactions with the Russians and became an international entity with many interests in Asia, Europe and the Americas. As it was from the beginning of his career, much of Sudhir Choudhrie’s business was deeply tied to the United Kingdom. This prompted him to spend an increasing amount of time working out of London.
Choudhrie’s restless nature found him investing in other sectors, as well. For example, in 2003 he invested in India’s first budget-model airline, Air Deccan. At the time of Choudhrie’s investment, the airline had just one plane. Under Chourdhrie’s leadership, Air Decan today carries more than seven million passengers per year with 200 aircraft.
Sudhir Choudhrie is a significant figure in shaping the direction of the international private equity firm, C&C Alpha Group based in London. Sudhir’s son, Bhanu Choudhrie, serves as director of C&C Alpha Group.