No one would ever associate generosity with business. Especially when thinking of marketing and advertising generosity is not generally thought of as a key facet. Gustavo Martinez has made it a cornerstone aspect in the businesses he runs and his personal life.
Marketing and advertising have been the primary focus of Martinez’s professional career. He has been in these industries for more than 35 years. He now finds himself working in a consulting capacity. Many are confused with this change up. Gustavo explains that consulting is a natural match with marketing.
Marketing is a type of applied artistry. The individuals in this field tend to be less adaptable to that standard 9 to 5 rigid schedule. A highly structured environment tends to dissuade their creativity. While basic business elements are necessary, the marketer tends to be most successful when given a less structured and fewer work environment.
Gustavo Martinez seeks out the best talent for the firm’s he works in. Some of the things he seems out in qualified candidates include a diverse way of thinking, and a strong background. He desires people who come from a wide range of life and educational experience.
Another key he has found to a successful marketing and advertising company is to acknowledge the accomplishments of the people around him. Being grateful for input and saying when someone has done a great job of excelled in a task boosts moral and creativity. This also ultimately helps to inspire others to up their creativity.
On a more personal level Gustavo Martinez urges entrepreneurs to be active listeners. Do not just hear the other person when they are speaking. Participate in the conversation and offer feedback and constructive criticism. It is this way we learn and grow as employees and business owners.
Martinez feels if every business owner did this there would be fewer companies closing their doors. The outlook is especially bleak for start uos. The start up business needs to be more in touch with their consumer base so they can best offer what will sell. Consumers will play a huge role in the success of whether a business endures through their first year of so.
Making others feel important is also a factor in success. Make your clients feel as if they are the reason for your existence. In this way they will continue to comeback and offer positive side of mouth. Both of these things are necessary to growth and success.
Finally be humble. Do not flaunt wealth of success. If giving charitably do not overly stress the need for recognition.Gustavo Martinez has more than 35 years experience in business. He has actively grown as a businessman. He continues to improve his listening skills and continues to recognize the accomplishments of those around him.
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