It is vital for any big company of Eucatex stature, to develop a strategy that supports the environment and the community the company operates from. This is especially true for a company like Eucatex, whose main source of raw material is derived from the forests.
Eucatex utilizes eucalyptus as their main source of raw material for the production of their various forest-derived products. Flavio Maluf is Eucatex’s executive chairman and under his leadership, the company has developed a program called Casa da Natureza.
Given that the company largely relies on the forests for the production of their chain of items such doors, partitions, floors, varnishes, paints, MDP and MDF panels, and wood fiber sheets, it is crucial for Eucatex to have a program that protects the environment while also enabling the community. Learn more at mundodomarketing.com about Flavio Maluf
Flavio Maluf is credited for advancing the Environmental Education Program (PEA), through which he has upheld the company’s vision of a self-sufficient environment through reforestation, preservation and proper management of forests. This is a practice that Eucatex adopted a decade after it was established in 1952 and decades later, the practice is being pursued thanks to the able leadership of Flavio Maluf.
Though the PEA program, which the Sao Paulo based company has partnered with cities such as Salto, Bofete, Anhembi and Avare, major progress has been made regarding the protection and recovery of forests. The PEA program puts in place a system where Eucatex can engage the community in constructive dialogues and conduct socioeconomic diagnoses.
Thanks to the program, Maluf’s company has been able to develop an Apiculture program that seeks to enhance bee farming within the communities surrounding Eucatex’s forests.
Additionally, the company deploys experts to engage people surrounding their farms on the benefits of forests preservation and the best ways to interact with the forests positively. This also includes a fire prevention strategy that Eucatex has put in place to prevent and contain forest fires which can be devastating once they happen in the dry seasons. Eucatex does this by installing fire breakers and also empowering the community by providing a toll-free number that they can use to report such forest fires.