Unroll Me is one of many forms of email management software that offers to clean up and organize user inboxes. The surprising demand for this software is meeting a surprising need as email clutter has started to become a real problem. The use of subscription emails by pretty much every company under the sun has flooded consumer accounts with hundreds of emails. The subscriptions allow companies to stay in touch but fill up email accounts to the point that important messages are lost among the shuffle. Unroll Me not only gives consumers the power to clean out their inbox, but also provides them the means to unsubscribe quickly and efficiently.
Unroll Me was created at the behest of Jojo Hedaya and Josh Rosenwald. The two young men were looking for a start-up idea and latched onto email management. The story is that Rosenwald stopped returning Hedaya’s emails because he could not find them. At the time Rosenwald was not the only web user complaining of clogged up email accounts. According to Hedaya the incident sparked the idea for Unroll Me.
Unroll Me operates in an efficient and simple manner. Hedaya and Rosenwald chose a simple format after watching similar companies tank because of complex software. simply latches onto a user account and gathers up all emails flagged as subscriptions emails. The messages are then placed in a separate folder called the Rollup. The Rollup keeps the rounded up emails for later perusal and leaves only pertinent emails in its wake. Users can choose to keep certain subscription emails and even program the software to leave future messages alone. Unroll Me can also be programmed to follow a schedule.
The best feature of Unroll Me is its one-click unsubscribe option. The whole purpose of Unroll Me is to fix clutter. So it allows users to delete their subscriptions to in mass to prevent further messaging. Emails can be gathered in groups and deleted altogether which saves consumers the headache of unsubscribing from each service manually. The Rollup may at times sweep up emails that are not subscription based, but luckily it can also be programmed to ignore those messages in the future.